Made on a shoestring budget of ₹26 crore (US$3.5 million), the film grossed ₹54.6 crore (US$7.3 million) worldwide. Bollywood Hungama rated the film with stars whereas The Times of India rated it stars. In May 2013, the company released Shootout at Wadala. Jinson John of Indian Box Office stated "Ek Thi Daayan is not that regular Bhootiya Isshtoorry, the plot stands out of them all, it's surely is an Experimental Plot, but not written by an Idiot." The film opened at around 30-40% occupancy, with a better opening in multiplexes rather than single screens, netting around ₹18.07 crore (US$2.4 million) over the first weekend.
It was well-accepted by critics and received 3 out of 5 on average. In 2013, the company released the horror film Ek Thi Daayan, co-produced with Vishal Bhardwaj.
In 2012, the company released its first adult comedy, Kyaa Super Kool Hai Hum, sequel to the 2005 hit Kyaa Kool Hai Hum, which was slammed by critics but was a box office success, made on a budget of ₹13 crore (US$1.7 million) and collecting ₹33 crore (US$4.4 million) in its first week. This proved to be a huge blockbuster and was one of the best films of 2011, winning Vidya Balan her first National Award and all other awards of 2011 for her performance. The company released The Dirty Picture starring Vidya Balan on 2 December 2011.
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The movie won the Stardust Award for Best Film, and Ekta Kapoor announced the sequel of the film would be released in 2013, starring Indo-Canadian Sunny Leone. The same year also saw the release of Ragini MMS, co-produced with Amit Kapoor and Sidhartha M. The company also released Shor in the City, a small-budget critically acclaimed movie. The film was a critical and commercial hit and won many accolades including three awards for Best Film. In 2011, the company marked its entry into Marathi films by producing Taryanche Bait. The films marked the company's successful entry into film. In the same year, the company released Once Upon a Time in Mumbaai, which was also a commercial and critical hit. In 2010, the company sub-branded ALT Entertainment, a youth focused brand and produced a low-budget movie, Love Sex aur Dhokha, which proved to be a critically and commercially successful film. The films were both commercially successful, thereby marking a step further of Balaji. Īlso in 2008, the company acquired the distribution rights of Bhool Bhulaiyaa and Sarkar Raj with a deal of almost ₹40 crore (US$5.3 million). Both films failed critically and commercially. In the same year, the company co-produced Mission Istanbul and EMI – Liya Hai Toh Chukana Parega with Sunil Shetty. In 2008, the company produced and released C Kkompany, which was a commercial and critical failure. It was a critical and commercial hit, collecting ₹68.17 crore (US$9.1 million) worldwide. In 2007, the company co-produced Shootout at Lokhandwala with Sanjay Gupta. In 2005, the company produced and released Kyaa Kool Hai Hum, which grossed ₹21.5 crore (US$2.9 million) and made it to the top three films of 2005. The movies did not fare well at the box office. Later, the company produced Kucch To Hai, Krishna Cottage and Koi Aap Sa in 2003, 20 respectively. The film was not a success, collecting ₹13 crore (US$1.7 million). Main Jhuth Nahin Bolta, released in 2001 with Govinda and Sushmita Sen as the leads.
In terms of studio facilities, Balaji Motion Pictures is one of the largest film productions houses in Mumbai.īalaji Motion Pictures (Balaji Films) was set up in 2001 by Hindi television producer Ekta Kapoor with the purpose of venturing into film production. It operates from its head office in Andheri West and has studios in Film City and other locations in Mumbai. Balaji Motion Pictures is based in Mumbai in the Balaji House on New Link Road, Andheri West, Mumbai.